Digital MarketinG
MANDERINA MARKETING
& TOURISM CONSULTANCY
WHAT WE DO FOR YOU!
Marketing Strategy
Developing a marketing strategy is very important for any business. Even if you are a small business, you want to grow and sell more. But without a marketing strategy and budget your efforts are inefficient.
Tourism Consultancy
Are you a municipality that want more visitors in your town/region, a ministry that want to develop a tourism strategy for a destination, or an international organization that want to invest in tourism in Albania?
Event Organizing
We can successfully organize events for our clients, both private and public. No matter what your topic is or what is the number of your guests, we can make your event a successful and memorable one!
Paid Advertising
Paid advertising is also referred as Pay-Per-Click (PPC) and includes Google and other search engine ads. These ads are then presented to an audience that you define in the ad platform.
Website Optimization
Is your current website turning lookers into bookers at a solid conversion rate? Does your website showcase your brand, and your company to provide a high-quality user experience especially on mobile?
Creative Services
We don’t just make logos or designs, we tell stories. Our creative designs are unique, effective and memorable. From a simple logo to a corporate brand, every visual should represent your image.
OUR INDUSTRIES
Since being founded Manderina Marketing & Tourism Consultancy has worked with companies in a variety of industries, providing tourism and hospitality marketing and consultation, marketing for local food producers, healthcare, education institutions and much more. Some of industries we are specialized in are:
TOURISM & HOSPITALITY
Tourism is the main industry in Albania. Our involvement to the sector has started since 2004 when we built the first hotel booking platform for hotels in Albania. We have supported numerous businesses and organizations in destination branding, accommodation, restaurants.
AGROBUSINESS
Agriculture is the biggest employment sector in Albania. Basically, this industry had nothing to do with online before. But the mixture with tourism (agritourism) has created the need to appeal to the tourists, local or foreigner, therefore agritourism centers
EDUCATION
Education has been traditionally considered an important asset in the Albanian society. During pandemic, education also changed drastically with all institutions and schools going online and offering distance learning. We have supported international schools and training center
HEALTH CARE
Healthcare has always been an important sector, especially now with all pandemic situation people are more interested about their health and businesses in the fields are more willing to increase their online offer and interact with their patients. Our portfolio includes: Eye clinic,
ABOUT US
Manderina Marketing & Tourism Consulting is composed by a team with more than 20 years working experience in marketing and tourism and with Western education.
We have worked for major international agencies (World Bank, GIZ, Swiss Cooperation, USAID, EU, etc.), Governmental institutions, local municipalities, NGO-s, private businesses in tourism, agriculture, education etc.
Manderina offers high level, personalized service delivered by experienced and senior marketing and tourism professionals. We are available to our clients at all times and pride ourselves in the quality and result of our work
OUR WORKS
Visit Gjirokastra – Branding the Destination
The aim of the Visit Gjirokastra project was to develop a brand identity, build and maintain a tourism portal for Qarku of Gjirokastra in cooperation with other tourism stakeholders organized under a Management Board. We prepared and presented a marketing strategy concept, a total package of online and offline marketing, branding etc. and we can proudly say that this has been one of our landmarks, as it is a flagship of the DMO models in Albania so far.
The website is first on Google for its focus keywords and has a community of 30 K+ and a reach of 300 K + in ads and posts.
Albania Holidays – Marketing Strategy
Albania Holidays, together with its branch companies in Kosovo (Kosovo Holidays) and North Macedonia (Macedonia Holidays) is one of our main clients. The marketing for this companies has been done since their foundation and covered the marketing strategy, branding, online (website, social media, SEO etc) and offline. The result is that online presence, branding of the company and organic ranking has paid back with important leads and business.
KQZ-Branding and Awareness Campaign
Due to different changes in leading the KQZ, this institution did not have a homogeneous image therefore it losses the power of communicating to the public. We took over the task of unifying the KQZ presence, especially online, increasing its base followers and managing paid marketing campaigns. The results in a 6 months period were amazing, in Facebook the growth was 250% from 4 K to 14 K, and in Instagram was 500% percent increase due to our campaigns but also curated content.
EU Study Fair – Awareness Campaign
The information and awareness campaing included media buying through interviews in the most important Tv Channels, such as Top Channel, National Public Broadcaster RTSH, A2CNN and other media such as Business Magazine etc. In addition to this we also produced an animated video dedicated to the event, which was broadcasted at Top Channel, and Club FM, also at the Trade Centers, QTU and TEG. More than 2000 people attended the event, 700 of them were students, interested to apply .
Theranda Hotel – Marketing Strategy
Theranda hotel marketing strategy has been a success story not only for Manderina but in hotel industry in Albania. Besides building a user friendly and high ranked website through SEO, at Theranda hotel we brought the latest technology trends in Albanian market regarding online presence, integration with TripAdvisor booking platform and payment online, just to mentioned a few. Through our work Theranda hotel has been number one ranked among Albanian hotels on TripAdvisor for many weeks.