Solution & Impact
Manderina took over the marketing of Theranda hotel in Tirana on August 2014, when the hotel had very low booking. We drafted a strategy to develop the boutique hotel concept followed by: SWOT analysis and hotel’s positioning in the market. As a result, we implemented the new brand strategies in the journey of customer’s boutique experience. And this re-branding was applied in all areas
-Storytelling and the concept: Developing the boutique hotel concept based on “home feeling, best of Albanian hospitality” and warm welcome of a family business.
-Art & Photography. Collaborating with a photographer in setting and styling the rooms for each photo shoot and taking new, high quality and professional photos for all rooms
-Website design and development – we built a new responsive website with booking engine. In the new website, we made possible to integrate the front desk manager software with the reservation software. Furthermore, the booking engine was connected to Trip advisor fully using all its services, Trip Connect and Instant Booking, through which the hotels itself bids against other OTA, like Booking, Expedia and more with the aim to incentivize the direct booking through the website
Website design and optimisation OTA Channel management, photo and video, PPC