EU Study Fair

Visit Gjirokastra tourism destination marketing

case study

CLIENT

EU Delegation in Albania

Problem

Solution & Impact

Our team successfully run a promotional campaign for the “Study in Europe” fair in Tirana, a project financed by European Commission.

We were selected as company to run a promotional campaign targeting all the students in Albania who are interested to study in Europe for graduate, post graduate, research, academic exchanges etc. About 34 universities from 18 countries in Europe were present at the Fair organized in 26th of October at Hilton Garden inn Tirana. As part of campaign, we produced and distributed posters in high schools and universities and run an online campaign through promoting official page of in Study in Europe Facebook channel through paid advertising and paid partnership.

The project included also media buying through interviews in the most important Tv Channels, such as Top Channel, National Public Broadcaster RTSH, A2 Cnn and other media such as Business Magazine etc. In addition to this we also produced an animated video dedicated to the event, which was broadcasted at Top Channel, and Club FM, also at the Trade Centers, QTU and TEG. We are very happy to run such a complex and successful campaign which led to a successful fair. More than 2000 people attended the event, 700 of them were students, interested to apply for the Universities represented in this Study Fair in Tirana. This project was another great work in our portfolio.